Hero Background imageHero Background image

Introducing the Lee Cougan Concept Store in Collaboration with M'Over

A New Energy for Cycling in the Dolomites

Lee Cougan Bicycles and M’Over Sport, are proud to announce the grand opening of the first-ever cycling concept store in the heart of the Dolomites, Cortina d’Ampezzo. This innovative experience center is set to redefine cycling culture and offer unparalleled access to top-tier cycling services and products in one of the world’s most renowned biking regions.

Location: Piazzetta San Francesco, 2, Cortina d’Ampezzo, Italy

Store Hours: Monday – Sunday, 8:30 – 12:30 / 15:30 – 19:30

A New Hub for Cycling Enthusiasts

The Lee Cougan Concept Store by M’Over is more than just a retail space; it is a hub for cycling enthusiasts of all levels. Nestled in the breathtaking downtown of Cortina d’Ampezzo, the store offers a unique blend of high-quality products and expert services, tailored to enhance every rider’s experience.

Aiming to become a reference point for cycling in the Dolomites, the store is a place to shop or rent and a destination where passionate cyclists can connect and immerse themselves in the local cycling culture.

Exclusive Product Offerings

The store will feature a comprehensive range of Lee Cougan mountain bikes, including the latest models and exclusive designs. Additionally, cycling apparel, accessories, and gear will be available for purchase.


– Professional Guiding

– E-bikes rental service

– Trail expertise and suggestions

– Retail area with more than 200 References between bikes,  apparel, and accessories

Upcoming Events

Join us for exciting events at the Lee Cougan Concept Store:

July 13: M’Over x Solopermoda Social Ride Cortina d’Ampezzo

Promoted by: Solopermoda, M’Over, Basso Bikes, Lee Cougan, Oakley


Ride start: 2pm, from Lee Cougan Concept Store by M’Over, Via San Francesco 2, Cortina d’Ampezzo, Italy

Two routes to choose from:

Road Bike Route: 55 km, 1600 m d+ (Cimabanche, Tre Croci, Tre Cime, Cortina)

MTB Route: 40 km, 900 m d+ (Forcella LeRose)

After Ride DJ Set: 18:00 to 21:00

Configure Rampage Innova