Lee Cougan X Enough Cycling
For the third year, Lee Cougan and Enough Cycling continue their shared journey. What began as a bold idea—”a bike is enough to be happy”—has grown into something bigger. A movement that challenges conventional expectations of cycling, pushing beyond rankings and performance to rediscover the raw essence of riding.
In 2025, the Collective returns to its roots. To staying wild.
Back to Staying Wild
Competition and adventure. Speed and exploration. These are not opposing forces, but elements that should coexist. This year, Enough’s message is a call—to themselves and to the entire cycling community—to ride on their own terms. To chase something real, not just results. To push the limits but also embrace the unpredictability of the trail.
Innova Debuts at the Atlas Mountain Race
The ‘Enough Cycling 2025’ Rampage Innova makes its first appearance at one of the toughest ultra-endurance events: the Atlas Mountain Race. This relentless journey through Morocco’s rugged terrain perfectly embodies the “Natural Reflection” concept—ever-changing, just like its chameleon colorway.
With the ISS suspension system ensuring comfort over extreme distances, the Innova is built to handle the toughest challenges. At Atlas, Enough Cycling puts it to the test—proving that Staying Wild is more than a mindset, it’s a way of riding.
A Rampage That Reflects the Ride
After last year’s total white edition, the 2025 Lee Cougan Rampage Innova takes a different approach. Inspired by the “Natural Reflection” concept, the new colorway represents the many ways riders experience cycling—never static, always evolving. The frame features a dual chameleon finish, shifting from deep black to shades of purple and orange depending on the light. It’s a visual reminder that riding is more than speed—it’s about adapting, transforming, and making each ride your own.
Minimal branding ensures that the bike speaks for itself, while off-white typographic elements reinforce Enough’s message: that cycling isn’t just about being the fastest or the strongest, but about finding your own way on the trails.
- Enough
Built for Adventure
This version of the Rampage Innova is “ready for adventure”, featuring mounting points on both the top tube and down tube, making it perfect for long-distance expeditions.
Designed for off-road endurance challenges, the Innova Suspension System (ISS) ensures unmatched comfort on the toughest terrains. By eliminating the trade-off between efficiency and shock absorption, the ISS system makes the Rampage Innova the ultimate weapon for long-haul adventures.
The bike will be equipped with a top-tier Italian setup, including:
Fulcrum Metal Carbon wheelset
Fizik Argo Adaptive 00 saddle
Pirelli Scorpion XC RC tires
Elite bottle cages
A Message That Resonates
“This bike is a reflection of why we ride,” says Federico Damiani, Enough Cycling Team Manager & Art Director. “The color shift captures our message: the balance between control and flow, between pushing the edge and enjoying the moment. Lee Cougan understood that, creating a bike that doesn’t just represent us—it pushes us to stay wild.”
2025. Chapter Five. Stay human. Stay true. Stay wild.
